The Idea Hunter: How to Find the Best Ideas and Make Them Happen by Andy Boynton and Bill Fischer

On the hunt: Ideas for the intuitive

The Idea Hunter

This month’s resource review is The Idea Hunter: How to Find the Best Ideas and Make Them Happen by Andy Boynton and Bill Fischer, two leading business academics. A few months ago, TINAN reviewed Tim Hurson’s book Think Better: An Innovator’s Guide to Productive Thinking, and it proved to be one of the most popular books we’ve covered here.

Both books are devoted to the concept that by using specific tools, each and every one of us is capable of generating innovative and transformative ideas to improve our work, our productivity and our lives. Each book, however, moves in a different direction, diverging along a kind of right brain/left brain split, articulating an approach grounded in certain models of how the world works.  Hurson’s book Think Better definitely described a series of tools for left brain thinkers: long lists of sequential questions with self-survey forms and forced response techniques designed to push idea generation down a defined channel leading to targeted outcomes.  If you naturally turn to rational, logical and analytical left brain tools and approaches in your work, Hurson’s your man – his book is still available here.

On the other hand, if your approach to the world  tends to be more right brain – holistic, intuitive, able to synthesize complex and unrelated ideas – then The Idea Hunter is for you. In this case, IDEA becomes an acronym for what Boynton and Fischer argue are the four key principles underpinning innovation and great ideas: being Interested, Diverse, Exercised and Agile. Building on their background as Business School professors, the book has a strong focus on the practical idea generation needs of businesses, and is filled with real-world examples of “idea hunters” in action. Many of the examples will be directly relevant to the work of both economic development and tourism professionals. Although the book is brief (less than 150 pages even with a quick self-diagnostic test), it is packed with great ideas and insights, and is highly recommended.  You can pick up a copy here.