Six Pixels of Separation by Mitch Joel

Six Degrees is Hot!

Many economic developers are struggling to find a niche on Facebook and YouTube.  Mitch Joel, the founder of Montreal-based online marketing company Twist Image suggests that this is just soooo 2006. In his recent book Six Pixels of Separation, Joel describes where the digital economy is headed next, and how to ride the wave as it carries the next generation of web content forward. Unlike the old notion of six degrees of separation – that everyone on earth is connected by no more than six connections between acquaintances – Joel suggests that the new reality is not determined by separation, but by connectedness. In the emerging economy, all brands – corporate, community or personal – will be assessed on how quickly, how genuinely and how honestly they link to ongoing global conversations that occur between individuals in real time.

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