Marketing

Posted on 9, Aug | Posted by

Different: Escaping the Competitive Herd by Youngme Moon

Daring to Be Different

One of the biggest challenges many economic development professionals face is finding a way to make their community stand out and look different from its many global competitors. High quality of life? We all say we have that. Competitive business environment? Ditto. Great support structures and an “open for business” attitude? Check. But if we’re all claiming the same great assets and strengths, how can anyone tell us apart?

Enter Dr. Youngme Moon, a professor at Harvard Business School, armed with her latest book Different: Escaping the Competitive Herd. Moon’s research focuses on “hyper-mature markets” where large numbers of sophisticated brands and companies compete against each other.

Read the Full Review

Posted on 9, May | Posted by

Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath

The Art of Stickiness

Back in 2000, a little known writer from the Waterloo Region of Ontario published a book that became an international sensation. Malcolm Gladwell’s The Tipping Point: How Little Things Can Make a Big Difference explored a number of ideas of interest to economic developers, including the idea that some ideas are “sticky.” In Made to Stick: Why Some Ideas Survive and Others Die, brothers Chip and Dan Heath take up this idea and run with, looking at the ways in which some ideas catch on (that is, become “sticky”), while others simply fade away.

They propose a deceptively simple model for understanding how to make ideas sticky, using the acronym SUCCES (without an “s”) to anchor their approach: Simple, Unexpected,Concrete, Credibility, Emotion,Stories.

Read the Full Review

Posted on 9, Feb | Posted by

The Age of Persuasion: How Marketing Ate Our Culture by Terry O’Reilly and Mike Tennant

The Age of Persuasion: How Marketing Ate Our Culture

Some of you may have heard CBC Radio One’s outstanding series The Age of Persuasion, now in its fourth season on the air.  An irreverent mix of advertising history, insider gossip and marketing know-how, the program showcases advertising executive Terry O’Reilly and his views on what works and what doesn’t in 21st Century advertising. Knopf Canada has just published a standalone book that attempts to replicate the success of the radio show in print form, with generally solid results. O’Reilly and his broadcast producer Mike Tennant provide readers with a fast, fun and fascinating look at the history of marketing and advertising in North America, with a lot of insights into what works and what doesn’t. Overall, there may be nothing here that you can’t find somewhere else – but for an economic developer trying to get a handle on the state of advertising today, it’s an outstanding way to get the creative energies flowing. The only drawback?

Read the Full Review

Posted on 16, Jan | Posted by

TINAN Number 9 (January 2010)

In TINAN Number 9:

  • 2010 CDTF Funding Now Available in Saskatchewan
  • Digital Gaming Industry on the Rise in Canada
  • 13 New Tourism Regions Announced in Ontario
  • Measuring the Effects of R&D Spending
  • Graph Synergie Finds Innovative Way to Showcase Technology Parks Online
  • Powering Up Aboriginal Energy Conference
  • Employment Development Index December 2009
  • Company Corner:  Two New Members Join the MDB Team
  • Resource Review:  PR 2.0: Putting the Public Back in Public Relations

MDB Insight is Stephen Fry proof thanks to caching by WP Super Cache