Public relations

Posted on 16, Jan | Posted by

TINAN Number 9 (January 2010)

In TINAN Number 9:

  • 2010 CDTF Funding Now Available in Saskatchewan
  • Digital Gaming Industry on the Rise in Canada
  • 13 New Tourism Regions Announced in Ontario
  • Measuring the Effects of R&D Spending
  • Graph Synergie Finds Innovative Way to Showcase Technology Parks Online
  • Powering Up Aboriginal Energy Conference
  • Employment Development Index December 2009
  • Company Corner:  Two New Members Join the MDB Team
  • Resource Review:  PR 2.0: Putting the Public Back in Public Relations

Posted on 9, Jan | Posted by

PR 2.0 by Deirdre Breakenridge

PR 2.0: Putting the Public Back in Public Relations

Whether you are plugged into every social network out there or you don’t know what tweeting is, the growing importance of social media in our personal and professional lives is undeniable. This explosion of Web 2.0 tools has had a significant impact on how organizations connect with their audiences and stakeholders.

PR. 20 by Deirdre Breakenridge, while directed primarily at public relations practitioners, is a useful beginner’s guide to integrating Web 2.0 tools such as social networkswikisblogs and RSS into your communications efforts. Breakenridge provides tips and resources to be used throughout the communications process, from research (the first step in any PR plan) to evaluation. Whether you are a small enterprise or a large organization, Breakenridge tries to provide links to resources that fit your needs (and technical skills), as well as suggestions on what to look for in the different tools available. The interviews and case studies throughout the book give interesting insight into how experts, journalists, audiences and other organizations perceive and use Web 2.0 tools.

Read the Full Review

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