Relationship marketing

Posted on 16, Nov | Posted by

TINAN Number 19 (November 2010)

In TINAN Number 19:

  • Canada – the brand – is on top of the world
  • People: the real wealth of nations
  • Examining the role of post secondary institutions in local economic development
  • Place-Finding in the Creative Age
  • The importance of labour force planning for youth
  • Company Corner:  Nirvana Micoo joins the MDB Insight team
  • Client Corner:  nGen joins the Ontario Network of Excellence
  • Resource Review:  UnMarketing

Posted on 9, Nov | Posted by

UnMarketing: Stop Marketing. Start Engaging by Scott Stratten

UnMarketing

If you have used Twitter for a while you have probably come across social media guru Scott Stratten. Stratten regularly shares social media and relationship marketing (or what he calls “unmarketing”) advice on Twitter, on his blog, and through his role as President of Un-Marketing, a viral and social media “UnAgency” in Toronto. While he can come across as blunt and unorthodox at times,  Stratten’s advice on social media and marketing is often insightful, which is why we were excited to hear about his recently released book UnMarketing: Stop Marketing. Start Engaging.

Throughout the book, Stratten focuses on how to engage with your audience using social media and relationship marketing. He gives a number of examples of companies who have been successful in adopting these unmarketing activities, as well as those who are examples of how not to do it. UnMarketingcovers a wide (at times scattered) range of marketing and social media topics in deceptively simple bite-sized chunks, such as his list of the seven deadly social media sins. Stratten’s writing is often humorous (keep an eye out for his amusing footnotes) and always honest, even about his own failures with unmarketing. Overall, his book is a refreshing and easy read.

Read the Full Review

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