People sitting in a public area

Engaging with the public in meaningful and effective ways as a municipality, government representative, or economic development practitioner can be difficult at times. As a result, new dynamic and innovative engagement strategies are emerging to keep citizens interested in public engagement processes, ranging from online interactive municipal budget allocation tools, Twitter Town Halls, sounding boards located in high-use public areas, and citizens’ reference panels. These techniques are helping to move engagement beyond “informing” and “consulting” with the public towards “involving”, “collaborating”, and “empowering” community members (see the “spectrum of public participation” for more information).

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