A comprehensive vision and goals for Calgary’s future

The City of Calgary’s unprecedented growth has had a significant impact on all levels of its economy. Until recently, Calgary led the nation in both population and employment growth, and its unemployment rate is by far the lowest among all other cities in the country.

Calgary, together with its economic development agencies, retained MDB Insight to complete a 10-year economic development strategy for the City.

Input from more than 400 business and community leaders

The result of this work represents the natural output of the imagineCALGARY initiative and builds on the 100-year vision and 30-year end state goals as a way to ensure Calgary’s sustained competitiveness. With input and ideas provided by more than 400 business and community leaders, the primary objective of the strategy was to provide direction for the activities of the City’s four promotional agencies in their strategic business planning, and their operational activities.

Growth built on coordination and diversification

In addition, there is a hope that the activities of other local economic development partners and levels of government will align their activities with the overall direction of the new strategy.

The resulting strategy has positioned the city for a greater level of diversification across a variety of knowledge sectors, raised its international profile and charted a bold direction for the city in the future.