A strategy for success in a new economic reality

MDB Insight led a project jointly organized by Township of Nipigon and Red Rock Indian Band (Lake Helen Reserve) to lay the foundation for a smooth transition from a stagnant forestry-based economy to one that will realize new growth and greater employment opportunities for residents. The implementation plan gives the community specific and relevant guidance on how to attract new businesses and support the expansion of existing businesses that fit the communities.

The work was done in three separate phases. Each subsequent phase being awarded only with successful completion of the previous and approval by the project’s community-based Steering Committee.
Phase 1 included the completion of a current economic profile and organizational investment readiness/willingness assessment, establishment of local competitive advantages/disadvantages and selection of business sectors/clusters that offer the most compelling investment opportunities.

Phase 2 concentrated on implementation and included 3-year Marketing Action Plans for each target sector, identification of who is responsible for what initiatives, an outline of content for marketing materials, concept designs of promotional materials, prospecting target list for three sectors/clusters and a list of local, regional, provincial and federal business incentives that can be used during implementation.

Phase 3 was done in partnership with Firedog Communications in Thunder Bay. For the tourism and envirotech sectors we completed full regional asset inventories, determined unique strengths and selling propositions and rolled-out specific marketing materials such as website, mapping and brochures.

The accomplishments of this project and other work with First Nations communities has led to MDB Insight being requested to speak at important development conferences including the Council for the Advancement of Native Development Officers (CANDO) Annual Conference and Gathering for Success: International Symposium on Aboriginal Economic Development.